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We Create
We produce

Since we started out in 2003, we’ve always handled the management, creativity and production for all our projects. That’s why we say we’re both an agency and a production company. This positioning makes us more agile and competitive, controlling our projects from start to finish and offering our clients a complete service.

To do this we have a multi-skilled management team made up of professional communicators, designers and audiovisual producers who lead and run the day-to-day work of the advertising and entertainment projects we work on at La Diferencia.

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ED
ANTOJA

Founder & Creative Director

ed@ladiferencia.tv

A filmmaker by vocation, and a screenwriter and producer trained at the Cuban Film School, the New York University and the Massachusetts School of Arts in Boston. At the age of 27 he founded La Diferencia, and since then he hasn’t stopped writing, producing and directing dozens of videos and advertising campaigns for clients of all kinds. In 2011, he combined his romantic idea of love with his enterprising nature to create the StreetMatching app, to help people hit by love at first sight in the street to contact one another. The app’s success lasted as long as a zero-budget viral campaign, though paradoxically in the same year Ed was one of the 25 Spanish entrepreneurs chosen by the Planeta publishing group to give testimony in the book Emprender es posible (Enterprise is Possible). He currently combines the creative management of the agency with writing and producing entertainment projects, highlights of which include the documentaries When a Dream Comes True and Empathy, winner of the People’s Award at the Greenpeace Film Festival and broadcast on television channels in Spain, the USA and Latin America.

JOAN
PÉREZ

Partner & Executive Director

joan@ladiferencia.tv

Journalist and publicist with over 13 years’ experience in communication. At university, still aiming to become a journalist, he tried his luck as a writer with the Europa Press news agency, but soon realized that writing teletypes and covering press conferences was stifling his creative abilities. Since then he has chosen to work in advertising. He learned his craft in small agencies working for big clients. The best school. He worked on copywriting, accounts, creativity and production. He learned from experienced colleagues and some of the top professionals in the industry. With them he was lucky enough to create advertising for household names in the food, pharmaceuticals, banking and non-profit sectors. After six packed years he decided it was time to see things from the other side and signed for the multinational Roca as head of marketing content. There he realized that brands are much more complex when you get to know them from on the inside, and above all exploded the belief that it’s easier being a client. Six years later, more enthusiastic than ever, he returned to the agency where he had grown up, this time to take the helm and keep up the high standard of management and creativity that are the stamp of La Diferencia.

HÉCTOR
MARTÍN

Partner & Art Director

hector@ladiferencia.tv

Héctor is a designer, animator and advertising creative, but above all he’s the art director at La Diferencia. His passion for visuals and his skill with a pencil made him stand out throughout his education, scooping most of the drawing prizes.

He graduated in graphic design at EINA. He did the third year of his degree at Venice’s prestigious IUAV, where he was trained in the emerging new design discipline of Motion Graphics. A graphic and audiovisual solution in which he uses all his wizardry for our clients’ benefit.

His time in Italy naturally made a mark on him. Specifically, on his hands. There he discovered his great skill at sculpting and shaping three-dimensional objects. What Héctor didn’t expect was that one of his sculptures would be chosen as the centerpiece in the Venice university pavilion at the 2008 Biennale.

In Barcelona he carried on learning at small studios and was the official designer for the Sónar festival, where he burned out a few brain cells. Finally, in 2013 he joined La Diferencia, becoming one of its greatest assets.

ANE
BÁRCENA

Account Producer

ane@ladiferencia.tv

Ever since she left her hometown, Durango (Bizkaia), at the age of 18 and changed her vocation in biology to audiovisual arts, Ane has not stopped learning and working until she has become a very versatile professional.

At the end of the Bachelor’s Degree in Audiovisual Communication at the UIC, she completed the Postgraduate Degree in Global Music Industry at the UPF Barcelona School of Management, which allowed her to be in charge of communication and PR of cultural entities such as Sala Apolo and Aloud Music among others, as well as a writer at the Mondosonoro magazine.

Years later and with the intention of focusing her career on audiovisual production, she accomplished the Master of Line Producing at ESCAC, where she acquired all the knowledge to know how to supervise a production from beginning to end. These studies worked as a trampoline to filming industry in which she worked as an assistant and, later, as production manager for some award-winning short films and a NETFLIX series.

At La Diferencia, Ane is the Account Producer, or what is the same: She manages projects, leads productions and supervise work teams among many other functions that she always performs with an admirable level of organization. Ah, she is also a polyglot (English, Spanish, Catalan and Basque) and writes wonderfully.

To top it off, she combines her work at La Diferencia with her drums, guitar and vocal skills at the band Pinpilinpussies, programmed for Primavera Sound Festival this 2022.

ISABEL
PASTOR

Head of Development

isabel@mcguffin.tv

Right after finishing her studies in Audiovisual Communication, Isabel became a journalist for TV news, where she would find, film and edit her own news. Interviews were her biggest strength due to her neverending curiosity for the interviewees’ stories, so she soon found a place in a weekly radio show in LA SER where all she did was chatting with her guests.

After some time behind the mic, her love for stories brought her to The United Kingdom. There, she studied screenwriting in the University of Arts of London and the National Film & Television School.

She lived in London for 5 years, time enough to improve her English skills and also to start building her career, working in development for international and British independent production companies, collaborating with the British Film Institute, and as an assistant producer in several productions for Sony.

After months of thought, she decided to come back to Barcelona because she was missing the sun, the croquettes and her grandma. Here in La Diferencia, Isabel is part of the development department, where she contributes to the writing of scripts, the packaging of projects, and the production of feature films as well as scripted and unscripted series.

MARTÍ
ROSELL

Graphic Designer

marti@ladiferencia.tv

Martí is a cinema graduate from ESCAC, specialized in Direction of Photography. After a few years working as a camera and DP in advertising, music videos, series and feature films, he decided to enter the world of visual arts and completed the postgraduate degree in Advanced Graphic Design at IDEP. He did an internship at La Diferencia, where he demonstrated an enormous sense of aesthetics and a great versatility, becoming involved both in editorial design projects, web design,  motion graphics, and also in filmmaking, as DP and camera operator.

Martí is full of surprises. In addition to being a professional violin graduate, he plays drums in an indie-rock band. The rest of the time he is usually capturing moments with his analogic camera, studying English or rock climbing.

At La Diferencia, Martí is part of the art team as a graphic designer and balances moments of stress with his introspective personality, which make him a rara avis in the world of advertising and sometimes a relief for those who work on his side.

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